Saturday, October 3, 2015

Fashion Shoot Handbags for Vertigo!

As a designer I am always excited when my designs come out looking fabulous!  I have blogged about the Vertigo brand in the past few months.   We have many fun and trendy collections in production that I designed for the brand.  I designed the bags from first sketch through to production. I also handled all the product development since the handbag department was a new department for the company.  Right now I am the handbag department. (:

I coordinated a photo shoot for the newest collection.  Here are some shots from the shoot, these are more for the website (not editorial).  When doing a photo fashion shoot for handbags its important to keep the bag the center of the photo.  As you can see the model is dressed in simple dark denim skinny  jeans, a black tank top and black booties.  Her hair and make up are kept simple.  The bags are meant to be the centerpiece in each shot.

Check out a few shots here below:

Design by Tara Sauvage for Vertigo

Design by Tara Sauvage for Vertigo

Design by Tara Sauvage for Vertigo

For more information about where to buy go to or email me at   Learn more about our design services at

Ciao!  Rocco

Wednesday, September 30, 2015

Entrepreneur Success. Suja Juice. Blawnde.

Success.   This word means different things to different people.   My idea of ultimate success is doing what you love and being super successful at it.  An entrepreneur at heart, I have always tried to find a way to do what I love and make money doing it.  I have been able to do what I love and make a living doing it, but I have never been able to be make a killing yet.   I have started a few brands over the years but nothing has made it to top.  (I will try again.)

However I run into people in real life that are often able to find that passion and make a killing while doing what they love.  One of those uber success stories is my neighbor Annie.

For the past few years, I would often run into an attractive young blonde in our apartment building in La Jolla and we would exchange pleasantries.  Our exchanges were always related to fashion because she was always wearing amazing handbags and cute outfits.  She was super friendly and had an incredible wardrobe.   One day we were both wearing plaid shirts and she said, “Oh, I see you got the plaid memo.”    

Last summer I ran into her on the street in front of our building doing a fashion photo shoot.  I asked her about it and she gave me the name of her fashion/lifestyle blog.

Since then I have continued to follow her blog and career.   Annie is actually the perfect example of someone who is an ultra successful entrepreneur.   She started an organic cold pressed juice company 4 years ago with a friend when she was in her early 20’s after dropping out of law school at University of San Diego.     Suja Juice quickly got financial backers and was picked up by Whole Foods.  The brand sales exploded nationwide and was recently valued at $300 million after an investment of $90 million by Coke-a-cola.  Check out their website at to learn more about their incredible story to success.    (It was no surprise to me when she moved out of my building a few months ago into bigger digs.  Ha!)

Despite her enormous success Annie has continued to blog on a daily basis and is very grounded.  She still has time to devote to eating healthy, fashion, travel and friends.   Her lifestyle and amazing journey is the epitome of the American Dream and Success.   Check out her blog here

Speaking of success,  Annie was received the "2015 Woman of The Year" Award by San Diego Magazine last night at the Museum of Contemporary Art in La Jolla.

I love following success stories like Annie’s journey! 

Stay tuned for future posts about American success stories that inspire me!

Monday, September 14, 2015

The Dichotomy of my Day..from La Jolla to DTLA

The public school La Jolla Elementary is across the street from a private school.   The parents share the street for picking up and dropping off.    For the past several months I have been working in down town Los Angeles Tuesday-Thursday as the Design Director for a fashion company. On the first day of school I stayed in town so I could drop off my 5th grade daughter.  By the time we arrived, it was 8:05 and classes started at 8:15 am.  I could not find a parking space as I drove up and down the street a few times and back.   There was a few open spots at in a 3 minute loading zone near the school.  I parked my car, put on my hazards and we jumped out.   My plan was to walk Mia to her class and then come right back, it would take about 5 minutes.

There was a middle aged woman in a dress and sunglasses standing near the loading zone which is on the public street.  She said, "You can't park here."  I said, "I am not parking.  I am just dropping off, but I am going to walk her across the street to the class and be right back."   The lady said, "I will call the authorities if you leave your vehicle."  I said, what are you going to do?  She said she was going to call 911!  Wow.  The threat was so ridiculous,

I replied, "Go ahead.  Call 911 and have me arrested. Whatever."

 I proceeded with my daughter to walk across the street to her class.  Mia was all freaked out I was going to get arrested.  It took a few minutes to find her class, she saw her friends and gave me a hug and I went back to my car in about 3 or 4 minutes.  The lady was still there.  She did not say a word. There was no policeman waiting to arrest me.

I got in my car and drove to downtown Los Angeles.  Downtown Los Angeles is notorious for drugs, homeless people and grit.  (It is also where many fashion brands make their headquarters.)

According to records:

According to the Institute for the Study of Homelessness and Poverty at the Weingart Center, an estimated 254,000 men, women and children experience homelessness in Los Angeles County during some part of the year and approximately 82,000 people are homeless on any given night. Unaccompanied youth, especially in the Hollywood area, are estimated to make up from 4,800 to 10,000 of these.

Near my office in DTLA there are several regular homeless people.  On one hand my heart goes out to them, on the other hand I don't enjoy their company.   One of them is a Mexican guy who stands under the freeway and flashes his erect manhood at women getting on the 110 North.  After he showed me his penis I saw him in our office parking lot a few days later.   Needless to say, I was not thrilled.   In the past several months, I have been called a bitch, a whore, sexy and other things while walking to get a coffee or to lunch near my office.  Now I rarely walk to get lunch.  I would rather drive than deal with crazy people.

Last month a homeless person camped out in front of our office doorway with all his possessions.  At 5:30 he tried to barge into the inner offices.   He would not leave and scared the ladies that work at the front desk.  The company installed an inner door with a combination to protect the staff from that happening again.  Last week they were installing more security cameras.

Earlier this summer, a homeless person passed out in our parking lot.  Several hours later the LA County Coroners office came to pick up the body.  He was dead.

This is the dichotomy that I live in.  On the weekends I live in La Jolla, one of the most upscale and beautiful seaside communities in the United States.     Some of the wealthy people that live here live in a bubble.  For example, they threaten to call 911 on La Jolla moms that are dropping off their young kids on the first day of school (because apparently I am taking up space that could be reserved for the ultra rich people that need to drop off their kids at the private school)

I don't really know the point of this post yet.  I don't have to leave the United States to witness extreme poverty and deprivation and wealth in the same day.  I experience it every week.  It is both absurd and fascinating to witness.

I will blog more about the Dichotomy of my life later.  Follow me on twitter @roccosauvage

Tara Sauvage 

Thursday, September 3, 2015

Vertigo Handbags! #Fashionwatch

Loving my new collection for Vertigo!  Check out these amazing colors and fun shapes! As you can tell I like blue and red! Designs by Tara Sauvage.  Coming soon to and in several boutiques! #vertigo #designbytarasauvage #fashionwatch Fall 2015.

Wednesday, August 5, 2015

Vertigo-Fast Fashion Meets the Fashion Slow Lane!

I have worked in mostly leather goods for the past decade.  I am currently working on a handbag project which involves fast fashion vegan leather handbags & accessories.  Fast fashion is a totally different animal than working in leather goods.  The factory turn around time is much quicker, the bags are very affordable and the shelf life of a fashion item is much shorter than traditional leather goods.

Some examples of fast fashion include Zara, Forever 21, Nordstrom Brass Plum and countless junior brands.   

I designed a bag I named the "Katy" bag a few short weeks ago.  It has already been sampled, featured in the fall fashion campaign and is going on a billboard shortly in Los Angeles.  Currently the bags are in production.  Talk about fast!  That was less than two months from first sketch through to production.  I handled everything from first sketch through to production.  

The brand I am working with is a contemporary women's fashion brand based out of downtown Los Angeles.  They  have stores in Los Angeles and one in Beverly Hills.  The price points are accessible for middle America and the fashion is fast and fun.  The handbags will retail from $88-$128 and be available in stores such as Dillards, Kohl's, etc.  For more information you can check out the website at 

Check out some of the images from our Fall 2015 photo shoot.  Bag design by Tara Sauvage for Vertigo.  (click to enlarge image)

Stay tuned for more designs in the near future!



Vertigo Fall 2015 fashion shoot

Fall Fashion Shoot

#Vertigohandbags #fallfashion #TaraSauvage #handbags #fashion

Blog Archive