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The Downsides of being a Female Entrepreneur

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As a female entrepreneur, I have had really good luck until recently. In the past decade, I have founded a startup fashion handbag brand in Seattle. After one year I was able to secure a loan through the Startup community, and about a year later I went to a VC forum in Seattle and I met an investor. He invested in my handbag brand, Rocco e Dante after one meeting and helped me build my company for several years until the economy tanked and we shut it down. I have had an overall positive experience as a female entrepreneur in the fashion industry. My investor was always professional and was a great mentor. I ended up getting to know his family.

In the past two years, I have started another brand of commuter and bicycle bags - the brand is Pendolare. www.pendolaregear.com I have spent over two years building the brand, I have the samples and have tested them, I have a business plan and an explainer video.
In March 2018 I reached out to 15 startup Venture Capitalists on LinkedIn. About 5…

New article in FORBES for Two Neighbors!

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I am super excited to see the brand I work for be covered by Forbes! Check it out here:

https://www.forbes.com/sites/michellemartin/2018/08/31/how-fashion-is-bringing-women-from-israel-and-palestine-together/#72245bd9515c

When retired American couple, Dr. Whitman Jones and his wife Paula createdThe Center for Emerging Futures, a nonprofit organization dedicated to addressing some of the most difficult situations that humans face, they didn’t realize they would also be launching an innovative fashion brand soon thereafter.  After visiting Israel and seeing the conflict between Israelis and Palestinians firsthand, Jones began looking for ways to facilitate peaceful connections that could transcend the conflict. Given the skill sets of women in the region, Jones had the idea to bring Israeli seamstresses and designers together with Palestinian embroiderers to create a high-end fashion collection that could create jobs and highlight talents from both sides of the conflict. The result, Two Nei…

WOW! Two Neighbors Julia Cocktail Dress

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Introducing this lovely piece of art! 
As part of my work with Two Neighbors, I help design the apparel collection. The new Julia cocktail dress just arrived from Tel Aviv. This dress was handmade by Palestinian women and Israeli women. This joint venture is called Two Neighbors, Peace Between the Eye of a Needle.

It is a very unique innovation idea to bring women together from a challenging region to make fashion apparel and handbags. As the USA Marketing Director, I am very proud to be part of this inspirational mission.

You really have to read the back story to learn about the brand. Please go to www.twoneighbors.com and read "our story"

In the meantime, if you would like to support this wonderful peace project, please shop online at www.twoneighbors.com/shop





Slow Fashion vs. Fast Fashion.

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One of my main clients is a slow fashion innovation brand Two Neighbors www.twoneighbors.com  Everything is made by hand. However, we often get questions such as why our prices are more expensive than Zara or Forever 21. The majority of people that work in the fashion industry understand fast fashion and slow fashion dynamics. However, the average customer may not. I decided to write a blog about the difference between fast and slow fashion 

What is slow fashion? Once in a while, we get questions from people that are not familiar with the workings of the fashion industry. Recently someone wanted to know why our dresses were not competitively priced like Zara or other fast fashion brands. There is a big difference in the way that fast fashion brands produce their garments as compared to slow fashion brands like Two Neighbors. Fast Fashion brands like Zara, Old Navy and Forever 21, have hundreds of stores throughout the world and produce products in massive quantities to fill all their …

Celebrating Diversity!

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Celebrating Diversity
For Two Neighbors, the Israeli/Palestinian brand that I work with, our latest photo shoot featured normal women from all walks of life.

Check out some of the images here and let me know what you think. All images were shot by LaRae Lobdell - a photographer based out of the Greater Seattle area. To see more images please go to the website at www.twoneighbors.com 

Thanks,

Tara












TWO NEIGHBORS! New Handbags!

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After waiting many weeks for our Palestinian embroidery artists to finish the straps and trim, we were able to complete the production of the Two Neighbors joint venture leather bag collection. I am excited to share that the bags are now in stock, they are ready to ship from Israel and we have some stock here in Southern California to ship to our friends in North America.

A few quick photos here to share the newest styles. There is the "Romi" round bag which features a handcrafted shoulder statement strap, then there is the "Mira' saddle bag which is available in black, tan or red Italian leather.

We also have the "Adeem" carry all tote which is great for work and can fit any size laptop! Check out the images here on our model and to shop please go to www.twoneighbors.com/shop








This fashion brand that is changing the world...

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Once in a while, you come across a fashion brand which is changing the world... Two Neighbors is doing just that! Their tagline is "Peace-Through the Eye of a Needle." Two Neighbors recently launched a gorgeous handbag collection that is grass roots join venture between Palestinian and Israeli women. The products are just beautiful. I am particularly fond of the Adeem tote bag (named after one of their Palestinian workers) - this red leather bag can hold everything but the kitchen sink and has an incredible hand woven embroidered shoulder strap.  I just ordered this bag in red! Can't wait to use it! 
From their website:  www.twoneighbors.com Meet Adeem.
The "Adeem" carryall tote bag is perfect for your everyday work bag. Its open style fits a laptop and your work files. Gorgeous stitching and details make this bag an ideal addition to your handbag collection.

This tremendous carry-all bag was named after our Palestinian coordinator Adeem. Beautiful handcrafted…