Wednesday, August 5, 2015

Vertigo-Fast Fashion Meets the Fashion Slow Lane!

I have worked in mostly leather goods for the past decade.  I am currently working on a handbag project which involves fast fashion vegan leather handbags & accessories.  Fast fashion is a totally different animal than working in leather goods.  The factory turn around time is much quicker, the bags are very affordable and the shelf life of a fashion item is much shorter than traditional leather goods.

Some examples of fast fashion include Zara, Forever 21, Nordstrom Brass Plum and countless junior brands.   

I designed a bag I named the "Katy" bag a few short weeks ago.  It has already been sampled, featured in the fall fashion campaign and is going on a billboard shortly in Los Angeles.  Currently the bags are in production.  Talk about fast!  That was less than two months from first sketch through to production.  I handled everything from first sketch through to production.  

The brand I am working with is a contemporary women's fashion brand based out of downtown Los Angeles.  They  have stores in Los Angeles and one in Beverly Hills.  The price points are accessible for middle America and the fashion is fast and fun.  The handbags will retail from $88-$128 and be available in stores such as Dillards, Kohl's, etc.  For more information you can check out the website at www.vertigousa.com 

Check out some of the images from our Fall 2015 photo shoot.  Bag design by Tara Sauvage for Vertigo.  (click to enlarge image)

Stay tuned for more designs in the near future!

Cheers,

Rocco 

Vertigo Fall 2015 fashion shoot


Fall Fashion Shoot

#Vertigohandbags #fallfashion #TaraSauvage #handbags #fashion

Sunday, July 19, 2015

How Do You Balance Work/Home Life? I Don't.

My answer is:  You don't.  Right now I leave for work on Monday night I don't come back for four days.  The oldest pug has separation anxiety and barks all night, so we had to take care of that.  The vet put him on xanax.  My child is old enough now to make her own lunch and we share a car pool with the lady down the hall to get her to camp and back each day of the summer.   Her dad picks her up and the other two kids who live down the hall and makes sure she gets to bed on time.
The laundry backs up.  The pugs pee on the floor and no one notices for several days.  The towels get left at camp so now we have no towels in the house.  I spent 4 hours in the basement today doing laundry because I was gone all week working in Los Angeles and I live in San Diego.  Crazy, yes I know.  Work/life balance? What is that?  This is my life and its not balanced at all but I like it.  I created it.


You don't always have balance in life.  But you find time to get things done and make it work for you.   I got to the gym on my 3 day weekends to keep in shape and during the week I don't do much but go for a walk.  
How do you balance it all? I don't.  I pay for a housecleaner and whatever my husband can do for meals during the week when I am gone is fine with me.  I work from home on Monday and I make sure I pick my daughter up from camp and spend time with her before I go to LA for the work week.  I do what I can and that is good enough.   Every week is different.  I like the chaos of my life.  My husband is very grounded, has a very stable corporate job and does not travel for his job so he is always here.  My career is is in the fashion industry which is known to be unstable, crazy and lots of drama is par for the course.
It changes every week and that is fine.  On weekends we try to stay home and spend time together riding bikes or going to the beach.  
There really is no balance in the modern life, you just do what works for your family.  Its not like it was in the 1950's where everyone had defined roles in the family.   My balance means doing laundry in the basement for 4 hours on a Saturday night or taking the kid to a pub on Weds night so dad can have a beer. She likes the chicken fingers and fries and he can have his Pale Ale.  Other kids are in bed but its OK.  Whatever works for us.  You find your own balance in this crazy modern life.   #modernlife #work #life #worklifebalance #havingitall


Wednesday, July 8, 2015

How Do You Come Up with New Ideas?

A lot of people ask how I come up with designs for handbags and accessories.  I actually design and come up with ideas as I sketch.  There is something about putting pen to paper that is part of the creative process.

In advance I may have tear sheets, leather swatches or samples of vintage handbags that inspire me for a specific collection but the actual shape and details of the bags don't appear until I sit down with a pencil and paper.

I don't sit at the computer and design a bag.  It is all done by hand surrounded by beautiful swatches and whatever inspires me.  

I think technology is fantastic.  I have been on social media and the Internet forever..but I am old school when it comes to the design process.   I love the smell of leather and playing around with my vintage accessories.   
Sketch in progress

Monday, July 6, 2015

Letters from the Philippines - Where Do I Get The Time?

Six months ago I was fixated on the project.  I flew to Southern Davao in the Philippines to retrieve my childhood pen pal letters and meet up with her again.   I was going to write a short story about our friendship that we had over the past 25 years.   Here I am months later and I have not started the project.  I have not even finished my taxes for 2014.

I have a lot of great ideas but not all of them happen.  I often wonder if there would even be any interest in our story?

She got Diabetes a few months ago and I thought my friend was going to die on me. She did not go to the hospital because of lack of funds or education.  I helped out with that and I think she is on the road to recovery or at least stability.

Is our friendship something to write about?  Would readers even want to read about that type of thing?  I have to decide if readers would really find the stories interesting.

That I still have to decide.  I know that everyone has a story, but would they want to read mine?
But then I think, I won't ever know unless I tell it.   I am not sure that I am a great story teller.  I don't know how to write like any of the great novelists.    I have to decide soon.  My life is not unlimited.


Wednesday, July 1, 2015

Rodeo Drive

I had to go to Rodeo Drive to check out some fashion brands and their accessories.  To name a few Tom Ford, Gucci, Prada, Miu Miu, etc.

Flash back 15 years I used to work on Rodeo Drive at the Guess Store.   The usual Rodeo Drive shoppers were East Coast and Midwest tourists, overseas tourists, rich housewives and kids on summer break and the odd celebrity or two.

Today I stepped into the Guess store just for old times sake.  A Southern Woman that looked just like the New Jersey tanning mom was screaming at the sales clerks.  Her skin was orange and her boobs and lips were giant.   Her flaming red hair matched her temper.   It was too funny.  People think because they are shopping on Rodeo Drive they can be total assholes.  #OMG  Anyway I got a good photo.  I will write more later.

XO

Rocco in Rodeo


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