Fashion Slow Lane!

Do you have a bag idea and want to create a sample?  There is much more to it then that-read on to learn more!  When you hire a freelance designer to design your collection and to take it to a manufacturer, a good designer needs to get in your head.  We need to learn about the brand, the target audience, the price point and the DNA of the brand. Your Brand Considerations  -Target Audience demographics - Price points - Competition in the market - Brand DNA - Distribution Channels - Name and logo design   For example if you are designing a collection of travel bags for mature professional women that can be sold at Nordstrom then your colors, materials and factory will be different than someone who is designing a kids handbag collection with matching charms that will be sold at Kids R Us.  The materials, factory and themes are completely different.  The trims and metal fittings on the bag designs will be completely different. DESIGN...

Millennials, also referred to as Generation Y are the largest generation in the USA and will out pace baby boomers in spending $200 Billion by 2017.   As a fashion brand how do you cater and target this group?  You must first know who they are and what is important to them.   What is a Millennial?       80 million in the USA       Born between 1980-2000 (approximate)       Largest generation in the USA       What are some of their Traits?          They Love Technology:   They adopt technology quickly and expect it to work.   They grew up with technology and digital devices on a daily basis and most of them sleep with their phone! Overall the millennial don’t watch too much TV and they like to text.   They all have cell phones and almost half of them do not own a land line phone. They use a mobile device to research for shopping and check ...