FREE: What Will It Cost You?

FREE. What Will It Cost You? The True Cost of Offering Something of Value for Free The word FREE has been used in advertising since the dawn of time. We have all heard the old adage, buy one get one free. Free gift with purchase. In fact, I worked for a company in Venice Beach that built their entire business around the free gift with purchase model. The company did millions of dollars in sales of those cheap cosmetic bags that you get when you spend $35 or more at the makeup counter in Macy's. (p.s. They cost like 50 cents to make) When is FREE not good for your business? How do you know when FREE is actually costing you too much time and money? After over 15 years in the fashion industry, I have had my experiences with free. As a female entrepreneur, I have attended several seminars for women-owned business. They tell you to give away something for free to attract new customers. For example, a free consultation, a few free hours of ...