Millennial Traits & Fashion Branding/Marketing

Millennials, also referred to as Generation Y are the largest generation in the USA and will out pace baby boomers in spending $200 Billion by 2017. As a fashion brand how do you cater and target this group? You must first know who they are and what is important to them. What is a Millennial? 80 million in the USA Born between 1980-2000 (approximate) Largest generation in the USA What are some of their Traits? They Love Technology: They adopt technology quickly and expect it to work. They grew up with technology and digital devices on a daily basis and most of them sleep with their phone! Overall the millennial don’t watch too much TV and they like to text. They all have cell phones and almost half of them do not own a land line phone. They use a mobile device to research for shopping and check ...