5 Huge Mistakes New Designers Make
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As a fashion consultant to start-up brands in the fashion industry, I have compiled the top 5 mistakes that new designers make. Want to manufacture their products in the USA but expect to retail for Target prices. The main request I get from new designers is to design their collection and then they request that I help them produce it in the USA, yet they want to retail it for the same price as Target. I let them know that that is impossible because the cost of production in the USA is 5-10X that of overseas depending on the product. New designers need to educate themselves on production costs in the USA vs. Asia before they start their collection. Do not have a core target market. Often new designers do not have a target market. They want to design a collection for everyone. Big mistake. It is nearly impossible to design a fashion item for a target demographic that is everyone. When I try to pinpoint the demographics of their target market, their reply may be, all women