Showing posts from March 12, 2017

PopART Fashion Accessories

In the past year, we have seen fashion go from minimalist to crazy busy.   What was popular in 2015 was a plain tote handbag with zero hardware.  Today all the fashion magazines are showing handbags and accessories with crazy patterns that do not match and embellishments everywhere.  It is the opposite of the minimalism of 2015.   What is going on? I decided to jump on the bandwagon by designing a fun pop art collection of girlish accessories for my vegan-friendly customers that demand fashion bags and accessories that are fun and affordable. Check out my sneak peek here! From emoji coin purses to fun handbags we have got you covered! Love the lips and eyes! XO Tara Love Emoji's?  We can design those too! Just send us what you want and we can design it for you!   Want to see more?  Email us today to find out how to order or make your own designs:  To order contact us at Material: PU leathe

Fashion: Evolve or Die.

Fashion: Evolve or Die.   Whenever I read an interview about Madonna, she talks about reinventing herself.  It may sound clique, but it is true.  As a kid who grew up in the 1980s, I remember Madonna was gyrating on the floor dressed in crazy ripped dresses, gloves, and giant plastic neon hoop earrings. Now at 58, she is still putting on major sold-out shows in concert venues around the globe.  Why? Because she reinvented herself every few years. Madonna c. 1985 In the fashion industry, if you don't evolve, you die out. It seems like once a year, I have to reinvent myself.  What worked 5 years ago does not work today. You either dinosaur out of the industry or reinvent yourself. Digital Marketing has changed the way people shop and the way we do business.  Before the Great Recession, I could sell $10,000 worth of leather handbags a month using Facebook.  Today you cannot sell anything without spending hundreds of dollars on Facebook ads. Every week we hear about how co

Can Fashion and Minimalism Collide?

I have been reading a lot of blogs lately on minimalism.  I have been a minimalist by default because we move every 2 to 3 years for the past decade which means I have to downsize by default.  In Seattle, we went from a 1500 square foot townhouse to an 800 square foot apartment.  Half my stuff ended up in storage.  Then in 2013, we moved back to Southern California into a more spacious La Jolla apartment.   I actually had to buy a few things to fill it up.  Then recently we moved again, this time into a house with a two car garage and a huge storage space.  I have never had this much space to hoard stuff! Note the zen plant and lack of clutter. I am a minimalist when it comes to furniture and house accessories however my handbag collection is easily over 500 pieces and don't even get me started on the belts.  I use the bags for my inspiration for future collections. To be a true minimalist, does that mean I need to get rid of all these handbags? I refer to all the bags