Fashion: Evolve or Die.
Fashion: Evolve or Die. Whenever I read an interview about Madonna, she talks about reinventing herself. It may sound clique, but it is true. As a kid who grew up in the 1980s, I remember Madonna was gyrating on the floor dressed in crazy ripped dresses, gloves, and giant plastic neon hoop earrings. Now at 58, she is still putting on major sold-out shows in concert venues around the globe. Why? Because she reinvented herself every few years. Madonna c. 1985 In the fashion industry, if you don't evolve, you die out. It seems like once a year, I have to reinvent myself. What worked 5 years ago does not work today. You either dinosaur out of the industry or reinvent yourself. Digital Marketing has changed the way people shop and the way we do business. Before the Great Recession, I could sell $10,000 worth of leather handbags a month using Facebook. Today you cannot sell anything without spending hundreds of dollars on Facebook ads. E...