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Showing posts from January 26, 2014

Beijing or Bust?

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I am headed to Beijing, China to meet up with a Chinese-American business woman that I have known for about a decade.  She is going to introduce me to luxury department stores in China so that I can gain a better understanding of how to bring American better brands to the growing Chinese middle and upper class.   One of the fastest growing consumer purchasing powers of luxury goods is China.   China has a huge population and a growing middle class with huge purchasing power.    Many European brands such as Louis Vuitton, Gucci, Burberry and many others have already successfully entered China and have many profitable stores.   My goal is to be able to help smaller brands expand into international markets, not only China, but other Asian countries as well.    In the past my consulting has been focused on design, product development and production.   In the future I would like to be be able to be an expert in sales and marketing not only to US customers but overseas as well.   Th