Fashion Slow Lane!

Have you thought about bringing your Contemporary brand to Asia?  I am working closely with a well connected successful Chinese-American entrepreneur who has successfully launched American brands in handbags, belts, accessories and apparel in high end Chinese department stores and high end Japanese stores.  I recently met up with her in Beijing and Tianjin to visit some of the stores has launched American brands in. (The smog in Beijing/Tianjin was horrific but that is another blog post)   The American brands are successfully selling more per square foot in China than in USA department stores. China is an incredible emerging luxury market.  If you follow any fashion news such as businessoffashion or WWD I am sure you have read about this trend in the past few years. “One of the most exciting findings is that by 2018, in the next five years, based on our predictions and based on how fast the region is growing, Asia Pacific will be the biggest region in the wor...

Millennials, also referred to as Generation Y are the largest generation in the USA and will out pace baby boomers in spending $200 Billion by 2017.   As a fashion brand how do you cater and target this group?  You must first know who they are and what is important to them.   What is a Millennial?       80 million in the USA       Born between 1980-2000 (approximate)       Largest generation in the USA       What are some of their Traits?          They Love Technology:   They adopt technology quickly and expect it to work.   They grew up with technology and digital devices on a daily basis and most of them sleep with their phone! Overall the millennial don’t watch too much TV and they like to text.   They all have cell phones and almost half of them do not own a land line phone. They use a mobile device to research for shopping and check ...