A Great Personal Brand is Vital to Your Career Success! A strong personal brand will bring you new opportunities. What is a personal brand? A personal brand is a strong image of what you stand for and what you communicate to the outside world. A great personal brand increases your ability to make things happen for yourself and your business. For your personal brand there are 5 Important Things You Need: 1. Social Media: Make sure you have a Linkedin.com profile. After that make sure you are on social media that is important to your type of business. Facebook and Twitter are super for entrepreneurs in specific categories. For creative types like Fashion, Pinterest and Instagram are vital. You don't need to be on every type of social media. Research what social media outlets are the most important for your field and then be active on those sites. Choose a professional photo, not an avatar and use the same photo across all your social media sites. 2.