Fashion Slow Lane!

Millennials, also referred to as Generation Y are the largest generation in the USA and will out pace baby boomers in spending $200 Billion by 2017.   As a fashion brand how do you cater and target this group?  You must first know who they are and what is important to them.   What is a Millennial?       80 million in the USA       Born between 1980-2000 (approximate)       Largest generation in the USA       What are some of their Traits?          They Love Technology:   They adopt technology quickly and expect it to work.   They grew up with technology and digital devices on a daily basis and most of them sleep with their phone! Overall the millennial don’t watch too much TV and they like to text.   They all have cell phones and almost half of them do not own a land line phone. They use a mobile device to research for shopping and check ...

This past two weeks I have gotten several requests for help with apparel design or referrals for pattern makers.    I have worked in apparel but it is not my specialty.  However, the awesome news is I work closely with an amazing designer and apparel business consultant based out the the Garment District in New York City.    His name is Boaz David and he runs Human B. He can help a new designer start their design from first sketch through to pattern making and production.   For more details check out his website at www.humanb.com   Boaz and his team help emerging designers to start and grow their fashion brand, as well as design, develop and produce their product. If you have any questions please feel free to contact him and I am sure he can lead you in the right direction for your apparel startup!

La Jolla Sunset 2015 When I first started looking at apartments in San Diego in 2013  I was excited about the move from rainy Seattle to San Diego.   I looked at over 20 apartments and applied to like 10 of them.  All of the applications were turned down. I felt hopeless.  No one wanted us.  No one wanted to rent to a family with terrible credit, two small dogs and a kid.  It did not matter than I had a copy of my husbands new salary as proof of income and that it was well above the national average.  Our credit sucked. I was almost in tears when I realized I had been in San Diego for a week and a half and had still not found a place to live.  My kid was 3 states away with my parents, my dogs were at some random dog hotel in Seattle, my husband had already been gone a month working in downtown San Diego fullime while living out of a seedy hotel in Mira Mesa.   I was paying $1800 a month a rental in downtown Seattle.   I had ...

My first REAL corporate job was awesome .  Right after graduation from Washington State University I was living in a basement room with 5 girls in a big house in Seattle.   My dad gave me an old fax machine and at night I would devour the Seattle Times and hook up the fax machine to our land line phone.  The cord for the phone would come from the kitchen down the basement stairs into my bedroom where the fax machine sat on the floor.  The job market was tough and remember sitting on the floor every night faxing my resume out to any potential fit I could find. One day while sitting in my desk at a temp job at an import company the phone rang, the VP of a footwear company called from NYC called and asked me for an interview.  The company, a prominent athletic footwear brand, Champion Footwear was relocating their headquarters from New York to Seattle.   They wanted to know if I could come in to interview for a job as the Executive Assistant to the Preside...

Kanye West’s collaboration with Adidas Original at NYFW was awkward. I  love fashion but I was not feeling this designer look from NYFW.  I don't think body stockings look good on even top models.  This look reminds me of the nude pantyhose we used to wear to church under our dresses in the 1980's.   The granny stockings I wore came in a plastic egg at the grocery store.  I think they were called L'eggs.   Very similar concept except the granny stocking is a body stocking.  I wonder how you go pee?  Mr. West clearly has musical talent but I am not sure he should be a fashion designer.   Just because you have money and can buy your way onto TMZ does not mean you should be a fashion designer.   However, I have to give him credit for having the biggest names in the industry at his fashion show.   I would love to see 65 year old Anna W. in this outfit, but I have a feeling that is not going to happen. I look forward to his next ru...

Need to shop for a few good men for the holidays?  Start early and save time with Rocco Sauvage men's accessories and leather goods.   We have belts, bags, leather wallets, leather key rings, and much more...something for everyman on your list.  Order today to get everything shipped on time for the holidays.  All packages will ship from San Diego, California.   Go to our website to see the complete range of leather goods.   www.roccosauvage.com Start early and save time with us! Start here:  www.roccosauvage.com   We have everything from leather wallets, belts to leather key fobs!  All Made in the United States of America.  

So You Want to Start Your Own Handbag Line?  7 Important Points To Consider Before Starting A Handbag Line. By Tara Sauvage www.tarasauvage.com  1.  Do you know how to draw?   Can you sketch your designs and do a tech pack?   If so, fantastic!   If not, how will you be able to translate your fabulous design ideas so a pattern maker can make a technical pattern for production?    To help bridge that gap you may want to consider hiring a handbag designer to help turn your design vision into a functional bag. 2.   Price Point Will Determine Materials.     It is important to figure out your retail price point before starting a collection, as this will determine the materials you can use.   Many new aspiring handbag designers want to make a luxury leather bag collection that retails for under $100.    They will go as far as writing this into their business plan before they do their homework...