Vertigo-Fast Fashion Meets the Fashion Slow Lane!

I have worked in mostly leather goods for the past decade.  I am currently working on a handbag project which involves fast fashion vegan leather handbags & accessories.  Fast fashion is a totally different animal than working in leather goods.  The factory turn around time is much quicker, the bags are very affordable and the shelf life of a fashion item is much shorter than traditional leather goods.

Some examples of fast fashion include Zara, Forever 21, Nordstrom Brass Plum and countless junior brands.   

I designed a bag I named the "Katy" bag a few short weeks ago.  It has already been sampled, featured in the fall fashion campaign and is going on a billboard shortly in Los Angeles.  Currently the bags are in production.  Talk about fast!  That was less than two months from first sketch through to production.  I handled everything from first sketch through to production.  

The brand I am working with is a contemporary women's fashion brand based out of downtown Los Angeles.  They  have stores in Los Angeles and one in Beverly Hills.  The price points are accessible for middle America and the fashion is fast and fun.  The handbags will retail from $88-$128 and be available in stores such as Dillards, Kohl's, etc.  For more information you can check out the website at www.vertigousa.com 

Check out some of the images from our Fall 2015 photo shoot.  Bag design by Tara Sauvage for Vertigo.  (click to enlarge image)

Stay tuned for more designs in the near future!

Cheers,

Rocco 

Vertigo Fall 2015 fashion shoot

Fall Fashion Shoot

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