New Brand

About a year ago, I realized that I had to close my handbag brand Rocco e Dante for a variety of factors beyond my control.  (I won't go into detail here)   The process of closing the company was very difficult to say the least.   It was like breaking up with your boyfriend, painful and depressing.  At that point, I thought I would never ever want to own my own business again.   I felt like such a failure on one level, yet a part of me said I will do it over again...someday.

I used to listen to a song by Pink during this time and the chorus went something like this:

"Where there is desire, there is gonna be a flame
Where there is a flame, someone's bound to get burned
But just because it burns, doesn't mean your gonna die
You gotta get up and try, and try, and try
Gotta get up and try, and try, and try
You gotta get up and try, and try, and try"

I like the words, you gotta get up and try even after you get burned.   I know she is talking about  romance but you can apply this to anything in life that seems to be a challenge.  A few months ago I started working on a new brand, slowly.  I met with several factories, designed some products, had prototypes made, designed a logo, and I am now in the process of working on the website.

My new brand is a totally different target market that what I had before.  This time I am designing a men's leather goods collection called Rocco Sauvage.  Here is a sneak peek of my logo:

Once you are an entrepreneur you are always an entrepreneur, its like a bug that bites you and stays in your system.   The great thing is that I have learned from the mistakes I made with my other brand and can use that to my advantage.   Life is a hard teacher, but you never are going to forget her lessons.

Stay tuned for more news in the next few months!




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